CX and Design
Design every moment of the customer journey, and turn customers into fans.
Overview
Customers judge you on every interaction, from the first search to the last support call. We research what people really need, map their journeys end to end and design experiences across digital and physical touchpoints that are simple, accessible and memorable. Prototypes are tested with real users early and often, so the experience is proven before it's built.
How we work
From first conversation to measurable results
- 01
Research customers' real needs, behaviors and frustrations
- 02
Map journeys end to end and find the moments that matter
- 03
Design experiences and interfaces around those moments
- 04
Prototype and test with real users, early and often
- 05
Work with engineers to bring the designs to life faithfully
- 06
Measure satisfaction and keep refining
The difference
Why Unitary Tech
- 01
Real user research, not assumptions
- 02
Designers and engineers in one team
- 03
Accessibility built in from the start
- 04
Experience measured with data
- 05
Design across digital and physical touchpoints
Growth & Performance
Related services
Data and Analytics
Turn the data you already have into better decisions.
Ecommerce
Online stores built to sell.
Performance Marketing
Marketing that earns its budget.
Insights
Ideas worth reading
Your website's next evolution
The brochure site has been quietly outgrown. What replaces it is structured content, budgeted performance, and markup that is legible to people and machines alike.
The future of design systems
The next generation of design systems is not a bigger component library. It is a specification that compiles, enforces accessibility by construction, and can explain itself to a machine.
Designing for neurodiversity
People focus, read and process information differently. Design principles that make products clearer, calmer and easier for everyone.
Frequently Asked Questions
Something else on your mind? Ask us directly.
What's the difference between UX and CX?
UX is about how people interact with a product. CX covers the whole relationship with your brand across every channel. We design both, so they work together.
Do you work with design systems?
Yes. We create and extend design systems so your experience stays consistent and your teams can build faster.
How do you involve real users?
Through interviews, usability tests and prototype trials at every stage, so decisions rest on evidence rather than opinion.